Loading 0%

UX Lab

UX Experience Testing

UX Lab is an innovative and enabling tool for government entities to optimize their digital applications and services through a user simulated test environment. The UX Lab’s human-centric approach focuses on interface design, usability, and quality of information to engage customers in every stage of digital services development.

Get Support

UX Lab Impact


UX Lab Experiences


Enhances Government Websites’ Performance

It helps enhance the digital presence of government entities, usability and performance of the product or website.

Guarantees User-Friendly Websites and Apps

Increase customer satisfaction and loyalty by leveraging direct user feedback to improve self-service, customer journey experiences and reduce errors.

Ensures User Satisfaction

Increase customer satisfaction and loyalty by leveraging direct user feedback to improve self-service and customer journey experiences.

Understands Target Users

Helps understand capabilities and limitations of humans generally and the entity's target audience more precisely.

Improves Self-Service

Improves self-service and customer journeys for eServices, mServices, channels and apps.

How it works

Behavioral Analysis

The UX Lab applies advanced methods to support the development of websites and mobile applications for government entities based on users' reactions and preferences, taking into account usability and accessibility.

It examines the reactions of a sample of users selected according to the entity's requirements to develop its digital platforms. The entity identifies the specification of this sample, such as gender, nationality, language, and social and educational backgrounds.

While users browse, the UX Lab monitors the test group's reactions using the latest technologies, such as an eye- tracking system. A globally proven scientific scheme is then applied to identify the user's behavior when searching for information or obtaining digital services.

Enhancing Services

The UX Lab supports government entities to develop and enhance services and websites quickly and accurately. The testing process covers all technical and technological aspects, including overall design, dashboard, menus, colors, and fonts.

Feedback and recommendations are continuously collected from the system to ensure the best digital services. Following testing, the government entity is provided with a detailed report on recommended improvements to the website or app and innovative solutions that can be implemented.

For Federal Entities

Government entities can request UX Lab service by contacting us.

Contact Us

Loki Bright Loki Bright

The process of enabling digital transformation takes into account the latest development and technologies that facilitate people’s lives and provide them with services around the clock.

H.E Eng. Mohammad Al Zarooni Deputy Director General of the Information & Digital Government Sector, Telecommunications and Digital Government Regulatory Authority

View All Success Stories

Related News


DGOV Academy's Nationwide Launch Advances Digital Government Transformation in UAE

The Digital Government (DGOV) has recently launched the DGOV Academy in various emirates across the UAE, marking a significant step in the nation's digital transformation journey. This initiative aims to enhance the digital skills of government employees, aligning with the UAE's vision for a digitally empowered government.

Read More

TDRA Wins Mohammed Bin Rashid Arabic Language Award for its comprehensive project to support Arabic digital content

The Telecommunications and Digital Government Regulatory Authority (TDRA) has been awarded the prestigious Mohammed Bin Rashid Arabic Language Award - Class of the best Language Policy and Planning Initiative, for its significant project aimed at enhancing Arabic digital content. This award-winning initiative, in line with the Arabic Language Charter by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, reflects TDRA’s commitment to digital government and knowledge society.

Read More
Internet Access Policy

TDRA Unveils ‘GovSign’ Initiative at GITEX 2023

The ‘GovSign’ initiative, a strategic innovation by the Telecommunications and Digital Government Regulatory Authority (TDRA), represents a significant leap in managing and approving documents and correspondence within federal government entities. This initiative, seamlessly integrated with the Federal Network (FedNet) on the digital government platform, is a testament to DGOV’s drive towards digital transformation.

Read More
Electronic Transactions and Trust Services Law

DGOV Celebrates the Success of TDRA's 9th Virtual Camp, Fostering Innovation and Digital Skills

The Digital Government (DGOV) proudly acknowledges the successful conclusion of the 9th edition of the ‘TDRA Virtual Camp’. Held from 7th to 18th August 2023, the camp witnessed the participation of 2,700 students aged between 7 and 18 years, demonstrating an ever-growing interest in technology and innovation.

Read More

How likely are you to recommend UX Lab?