From Ideas to Implementation The Telecommunications and Digital Government Regulatory Authority Launches the TDRA Innovation Award and Honors Winners on World Creativity and Innovation Day

United Arab Emirates – 15th May 2026

As part of its efforts to promote institutional innovation and encourage employees to propose practical, implementable ideas, The Telecommunications and Digital Government Regulatory Authority (TDRA) launched the TDRA Innovation Award to activate employees’ creative potential and transform outstanding ideas into practical projects that contribute to enhancing services and operations, improving both employee and customer experience, and supporting sustainability. This aligns with the UAE Government’s direction toward digital leadership and zero government bureaucracy. The award cycle included opening submissions, receiving entries, followed by screening and evaluation phases, leading to the selection of shortlisted projects, which were presented to senior management before results were approved.

The award covered four main areas: innovation in services, internal operations, employee experience, and sustainability and community innovation. Participation was open to both individuals and teams under two categories: Best Individual Idea and Best Team Idea.

In his remarks, H.E. Eng. Majed Sultan Al Mesmar, Director General of TDRA, said: “We are committed to continuing to embed a culture of innovation, empowering creative talents, and enabling them to deliver impactful solutions that contribute to shaping the future.” He added that the award reflects TDRA’s direction toward transforming outstanding ideas into practical projects, noting that the next phase will focus on developing the winning projects in preparation for their implementation within the work environment to enhance efficiency and service quality.

H.E. Mohammed Al Ketbi, Deputy Director General for the Support Services Sector and Chief Innovation Officer at TDRA, stated, "the award goes beyond recognizing winning projects, reflecting a broader commitment to fostering a culture of initiative and continuous development." He noted that "the submissions demonstrated a high level of institutional awareness and a strong drive to contribute to organizational improvement, emphasizing that transforming ideas into added value represents the core of innovation, and reaffirming TDRA’s commitment to empowering talent and supporting implementable ideas."

23 ideas were submitted by 23 employees, of which 9 ideas qualified for the final stage. The ideas were evaluated based on criteria including creativity and innovation, strategic alignment, feasibility, impact, sustainability, and originality. The award concluded with honoring the winners during a ceremony attended by H.E. Eng. Majed Sultan Al Mesmar, Director General of TDRA.

According to the award framework, the winning ideas will move into the implementation phase, reflecting TDRA’s commitment to transforming innovation from concepts into practical, applicable solutions. This step reinforces TDRA’s focus on empowering internal talent and enabling employees to contribute to institutional development, improve services, and enhance operational efficiency, ultimately delivering tangible and sustainable impact for both the organization and its customers.