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UAE Pass Adoption Communication Plan

Main Components

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Target Audience

The plan caters to diverse user personas, including general citizens, residents, business owners, and professionals, customizing communication to their specific needs and concerns.

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Strategic Objectives

Key objectives include facilitating an easy transition to UAE PASS, ensuring the best customer experience during this change, and providing proper and timely communication relevant to end-users.

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User Journey

The journey is segmented into three phases: pre-adoption, during adoption, and post-adoption. Each stage is equipped with specific objectives and tailored communication tools to guide users.

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Communication Tools and Techniques

A variety of tools are utilized, including content marketing, webinars, workshops, email campaigns, user-friendly resources, dedicated support channels, and social media engagement.

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Support Resources

The plan provides supportive resources like training programs, "how-to" videos, and other digital content to assist with communication and implementation.

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Policies and Laws

Information about relevant policies and laws that support the implementation and transition to UAE PASS.

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