Preferred Communication Channels for Customers Survey

Subject of Consultation 

The HCT's Communication Department launched a series of questionnaires, entitled "HCT Sharik", in order to measure the effectiveness of communication with customers, relating channels, content, and customers' preferences. The series was launched in October 2022 through the "Story" feature on HCT's Instagram account

Objective

The first consultation aimed to measure the preferred channels for customers to communicate with HCT. Four channels were identified, including digital and face-to-face communication 

First consultation text

Preferred channel of communication with HCT is

 Call Center

Social Media

 Face-to-face

 Chat on website

e-decision Making

The HCT's Communication Department will analyze the results of each consultation in the "HCT Sharik" series and prepare an integrated report on the results, indicators and proposals in order to maximize strengths and address any weaknesses. This process will support the development of communication channels to enhance customers' experiences, meet their requirements and achieve the Communication Department's objectives